Why will the iPhone and Android phones continue to increase prices?

   Manufacturers seem interested in the creation of ultra-premium smartphone segment to make higher profits. 
   When Apple sold iPhone X at $ 1,000, many analysts believe that this will be a failure in terms of product sales by its high price. 
However, the reality is exactly the opposite. Tim Cook, Apple's CEO, said X iPhone outsold all other iPhone model since it started being sold on 03/11/2017.
   With outstanding sales of the iPhone X, Apple has demonstrated the user is willing to pay more for mobile phones. And not only that, rumors recently that the company will continue to raise prices to more than $ 1,000 for the 2018 Plus X iPhone model forthcoming. 
   Apple is not the only company to increase the price of the smartphone. The other major manufacturers such as Samsung, Huawei, and even OnePlus also raise prices of their high-end phones. 
   In just 2 years, the price of high-end phones from Samsung have increased 15.1%. Meanwhile, to own products Latest Huawei P series, users will have to pay 33% compared to 2016. And even the phones are considered "cheap" from OnePlus also up 32, 6% in the US and 42.6% in the UK.
   The manufacturers constantly increase prices is not without basis. The hardware components fitted on smartphones are growing faster, better entail cost increases. In addition, expenses for research and development of products also account for a substantial part in the selling price of the phone. 
   However, that is not the main cause leading to the selling price of smartphones is increasing. 
   By continuously increasing product prices through the generation, Apple, Samsung, and other manufacturers are creating super-premium segments will enable them to improve profitability. This is especially important for operators as users tend to upgrade to a new phone lazy than before.
   Anthony SCARSELLA, an analyst at IDC, said, "smartphone sales worldwide will decline slightly in 2018, however, the average selling price will increase by 10.3% from 313 USD to 345 USD by 2017". 
   According to analyst Ben Wood from CCS Insight, in the past few years, demand for storage on smartphones is greater than the memory chip manufacturers must invest in building additional plants to meet this demand. That makes the cost of memory chips on the rise compared to the previous phone.

   In addition, the integration of new technologies such as a 3D camera to camera on the iPhone's camera X or cluster Huawei P20 Pro 3 also no less expensive costs. Not to mention the phone is being improved with new materials such as glass, ceramic or other materials used in the aviation industry.