Microsoft azure fair competition AWS cloud

   War cloud computing is becoming a race between Azure and Amazon Web Services but with distance Azure Data current as what to do to catch up. 
   Market cloud computing now has many competitors but Amazon Web Services (AWS) is the ruler with the largest market share which, according to Gartner, the current capacity cloud infrastructure of AWS 10 times 14 to the remaining competitors. Not only the larger capacity of the competitors, the features of AWS also upstaged the other competitors. According to Gartner estimates, there are about 92% AWS features needed for business, while rival Microsoft Azure followed by only about 75%, the other competitors are left far longer.
   According to IDC forecasts, by 2020, spending on cloud services and hardware, the related software will figure at $ 500 billion, three times the current. So, Microsoft Azure, whether derived slower opponents and was left pretty far, but persevered chasing. In fact, according to analysts, in some parts, Azure growing faster than rivals at the same time. With its own advantages, Microsoft Azure is still hoping to compete with Amazon Web Servies. To compete with AWS, Azure emphasis on two main factors: better integration with Microsoft tools and hybrid cloud strategy. 
Better integration tools
   With being a pioneer in the cloud, AWS has quickly developed their own systems infrastructure IaaS service with more features to better competitors. Cloud storage outperformed rivals, so their customers can easily scale up their applications without worrying about the lack of memory.
   In order to catch up with rivals, Azure must rely on its own strengths. The most prominent feature that Azure customers choose is well integrated with other Microsoft tools, which is a company with experience in the development of services and tools for businesses. Tools for administrators and application developers of Microsoft Windows Server, Exchange, Office or Windows workstation, the tools are widely used in businesses as well as companies, to contribute an important part of business Microsoft's revenue.
   With the integration of Microsoft's popular tools, customers will quickly become familiar with the operation and use faster when they are customers of Azure cloud service. Especially with customers which are using the services of Microsoft in the enterprise, such as SQL Server, BizTalk Server or IIS, then use the Azure will help them continue to use these tools instead of having to switch acquainted with other tools. Meanwhile, the services of AWS is still too complex and users have to read a lot of guidance to understand how to use.
   If the comparison of features between AWS and Azure by groups of criteria for computing services, networking, and content delivery, hosting services, database, analyze big data, governance and security privacy, application development, ability to bring applications to the cloud and other services. When comparing the features according to the group criteria, "Development of applications in the cloud" is the only criteria that Azure has superior features than AWS.
   Not only well integrated with the application service "home" by Microsoft, Azure also supports the Linux platform again. So far Azure supported versions of Ubuntu, CentOS, Oracle, SUSE Linux Enterprise and open SUSE. As for the version of Red Hat Enterprise Linux, after much delay, until the beginning of November, the new Microsoft Azure will officially announce support for this version. 
Hybrid cloud strategy
   If Amazon Web Services is a pioneer in cloud computing, Microsoft Azure is a leader in bringing the hybrid cloud to our customers. The only weakness in Amazon's cloud strategy that Microsoft can utilize. Unlike Azure, AWS does not seem to pay much attention to customer's needs. In fact, many organizations want to store sensitive data on their own servers, but at the same time, they want to use the services and features of the cloud in that particular server. 
Therefore, Azure lets customers can create applications hybrid as he can use the data in the server itself, and those applications can also be combined with the computing power of the cloud to boost computing power, time-saving finishing work.
   Amazon also recently had several commentators recognize the needs of a cloud hybrid for businesses, but apparently it did not do anything to compete with rivals on the field, instead, the company remains focused more on a cloud strategy. 

Cost and other factors.
   Cost, next computing elements, is always one of the first factors to consider when businesses will want to move to the cloud or not. Understand this, Azure and AWS are offering similar prices, but the difference between the separate service or the charging of different uses. To make it simpler for customers to calculate the cost, both engines also have their own pricing. Not only that, they both have deals to attract new customers.
   Not just because the features or prices of clouds caused customers to choose Azure instead of AWS. The relationship lasted for decades with businesses, especially large businesses, the Microsoft business can easily access and offer discount programs aggressively - to double digits - for pull customers towards themselves. In a survey by Gartner, about 64% of users said the biggest reason for them to use Azure is due to the relationship with Microsoft. Also, could not mention a number of customers consider Azure as a good solution to backup your data on AWS and also diversify service providers.

   Some advantages but look at the business results of Azure and AWS past time, it is clear what Microsoft needs to do to catch up with rivals still a lot. Weaknesses in capacity cloud Azure obviously cannot overcome in a short time, and large customers already use Amazon's service a long time, will not easily let them renounce to completely switch another platform.